Competition, Cooperation, and the Individual, Vol. 15

Deming examines the system of rewards and competition that is used to motivate individuals from the time they enter school. He proposes that individuals are born with an innate ability and interest in learning and mastering skills, which declines gradually over time due to institutional systems of reward and management practices that inhibit individual initiative and creativity. Deming also discusses a strategy of competitive cooperation, demonstrated by companies that cooperate in areas such as research and development while they compete to produce quality and increase the size of the marketplace for success in the global economy. 30:00 min. Includes teaching guide.