Corporate Leadership, Vol. 3
Adoption of the New Philosophy, Vol. 4
Communication of the New Philosophy, Vol. 5
Application of the New Philosophy, Vol. 6

Product Description
CASE: SENIOR MANAGEMENT LEARNS TO LEAD CONTINUAL IMPROVEMENT
Vols. 3-6 SET
Vol 3 - This video provides an illustration of how a large organization can overcome severe financial losses to achieve record success. Former CEO, Donald Petersen, tells the story about Ford Motor Company and their commitment to the principles of quality improvement. Deming and Petersen consider how the emphasis on managing for process and product or service improvement increases productivity and profits. Ford’s successful recovery and adoption of Deming’s thinking is presented in a four-part series (Volumes 3 to 6). 23:30 min. Includes teaching guide.
Vol 4 - Ford executives discuss how they came to the realization that fundamental changes were required in the way they did business. They discuss the practicality of continual improvement in a profit-driven business. This volume also addresses the meaning of quality throughout an entire organization including the extended system of external customers and suppliers. Through their focus on quality as job one, Ford demonstrates that changing attitudes is ultimately more important and successful than focusing on awards or profits. 22:45 min. Includes teaching guide.
Vol 5 - Senior leaders at Ford discuss the advantages of building a long-term relationship with a single supplier. They also discuss some lessons learned related to the use of specification limits and work standards. Additionally, Ford leaders consider the importance of cooperation between leaders and their people in process improvement efforts, and in changing old adversarial attitudes.
23:15 min. Includes teaching guide.
Vol 6 - Leaders at Ford discuss some of the dramatic changes in their outlook and way of thinking after studying and implementing the principles of Deming’s teachings. They also discuss some of the challenges and rewarding experiences that they faced--agreeing that continuing improvement depends on management’s willingness to value people as the organization’s most important asset. The topics discussed in this video include inspection and fear in the workplace, experienced by employees and leaders alike. 26:00 min. Includes teaching guide.