Corporate Leadership, Vol. 3

This video provides an illustration of how a large organization can overcome severe financial losses to achieve record success. Former CEO, Donald Petersen, tells the story about Ford Motor Company and their commitment to the principles of quality improvement. Deming and Petersen consider how the emphasis on managing for process and product or service improvement increases productivity and profits. Ford’s successful recovery and adoption of Deming’s thinking is presented in a four-part series (Volumes 3 to 6). 23:30 min. Includes teaching guide.