The Dangers of Buying on Price Tag Alone, Vol. 12

Vernay Laboratory's executives realized they could not improve product quality without changing the way they worked with their customers and suppliers. They had to move toward a new relationship built on communication, trust, and mutual commitment to continual improvement, because it benefited everyone involved. Deming and company managers discuss the benefits of building long-term customer-supplier relationships. 28:01 min. Includes teaching guide.