Implementing Deming, Vol. 3: The Case Against Management by Objective

This video features Dr. Brian L. Joiner, CEO of Joiner Associates. He describes Western management practices as a combination of three generations of management: doing it yourself, directing another person, and managing by results—which he states is a subset of management by objectives. Dr. Joiner recommends the "fourth generation of management," which he refers to as "management by method." This management strategy places emphasis on methods as well as results. 26:27 min. Includes teaching guide.