Profound Knowledge for Leadership, Vol. 19

Deming, Dr. Michael Maccoby, and managers from the Powertrain Division of General Motors discuss the psychological aspects of change—which is a component of profound knowledge and an important subject for leaders. This discussion considers the psychological theories behind traditional ideas that the manager must command, control, and reward people to get the desired response. Also, Deming discusses the need for management theory that extends beyond process improvement to include organizational transformation. 30:00 min. Includes teaching guide.