Understanding the Baldrige Award, Vol. 22

This video contains a discussion of Deming’s teachings and the Malcolm Baldrige National Quality Award. This discussion includes a review of the Baldrige Award’s history, the essential elements of a quality program, and Deming's system of profound knowledge. Deming and Dr. Curt Reimann, Associate Director for Quality of the National Institute of Standards and Technology, discuss the benefits and shortcomings of the award’s criteria for diagnostic purposes. 29:39 min. Includes teaching guide.