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Good News: BBC Radio 4 (In Business) broadcasted a half-hour programme entirely devoted to the management and leadership principles of Dr W Edwards Deming in June 2005. The Radio Times entry advertising the programme read: "Peter Day explores the legacy of W Edwards Deming, who died in 1993. He was the quality guru whose analysis transformed Japanese business after World War 2, and then took the rest of the world by storm decades later. But many chief executives and directors do not realise that Deming's ideas are about a lot more than mere quality - they can transform the organisations that drive so many workers and their customers to daily frustration". You can listen again to the programme directly from the BBC "In Business" website (go to previous programmes Summer 2005) or just click on "Do It Like Deming" and follow the on-screen instructions. |
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FROM CONFORMANCE TO PERFORMANCE |
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How systems, variation, knowledge and people interact to improve the way organisations work. |
Who should attend? |
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Management Wisdom (Europe) and others committed to excellence are joining together to study the Deming philosophy. The seminar is aimed at those who wish to evaluate Dr Deming’s teaching as a complete-in-itself strategy for their organisation. Deming was the man at the forefront of the post-war Japanese industrial and economic miracle. He graduated with a PhD in physics but became increasingly interested in how people, knowledge, variation and systems interact to improve (or otherwise) how team-based organisations work. The new distance E-LEARNING course CTP (From Conformance to Performance) develops the understanding to apply his teachings to any enterprise whether in manufacturing or service. The material was developed with the help of one of Dr W Edwards Deming’s assistants, who at the time was a ‘Companion’ of the IQA, and acknowledged to be the leading teacher of Dr Deming’s work in the UK. |
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How you will benefit: |
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Deming’s 14 points |
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| SEMINAR AGENDA 9.00 am   Introduction – aims, seminar structure etc. 9.05   Setting the Scene 9.10   Introduction 9.15 Profound knowledge - the key to transformation 9.45   Open forum 10.00   The Deadly Diseases of Western Management 10.15   Coffee 10.30   $2bn turnaround at Ford – Dr Deming’s role (video)
11.00   Small group work 11.30   Group Feedback/Open Forum 12.00   Depart Dr Deming’s work has been described as the third stage of the industrial revolution. His approach is fundamentally concerned with regarding organisations (companies, groups, etc.) as a whole, and working at doing the best for that whole. This is as opposed to chopping up the organisation
into bits and pieces (“centres”), and “managing”
them by “encouraging” them to maximise their own local scores (profits, cost savings, sales, etc.), irrespective of how they do it and irrespective of the harm which they may cause elsewhere. Predominant in the reasoning are the multiplying benefits of genuine co-operation compared with the multiplying wasteful and destructive consequences of competition and conflict. |
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COURSE SYLLABUS
A distance e-learning product for the 21st century.
How systems, variation, knowledge and people interdepend and interact to improve how organisations work.
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Week |
Module |
Module title |
Module content |
*Supporting DVD |
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Introduction, course aims, objectives and resultant benefits. |
Aim: Managers will be able to lead the transformational process for their organisation |
Video 9 |
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1 |
Module 1 |
Deming is different, Variation, Materials for help in learning. |
Deming rediscovered. Quality, theory, philosophy, and management, common and special causes of variation. |
Prophet of Quality |
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2 |
Module 2 |
The Deming story – the development of Systems thinking. |
The greatest good for the greatest number – of workers, of managers, of customers, of owners, and for society. |
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3 |
Module 3 |
The Red Beads Experiment Modules 3a, 3b, and 3c. |
Dr. Deming’s classic demonstration that the system determines 98% of the outcomes — not the individuals. |
Videos 7,8 |
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4 |
Module 4 |
Points 1-7 of the 14 points for management, and Joiner Triangle |
The 14 points - the basis for transformation, they apply equally to service industries as well as to manufacturing |
Video 2 |
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5 |
Module 5 |
Points 8-14 plus the Deadly Diseases of Western Management. |
Adopting the points signal managements’ intention to stay in business and to protect investors and jobs. |
Video 2 |
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6 |
Module 6 |
Case study: “Mac’s story” the personal transformation of a CEO |
“There is now intense co-operation, where as before there was intense competition”…. thank you Dr Deming. |
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7 |
Module 7 |
Targets, appraisals, conformance to specifications, and obstacles |
The danger with targets is that those who are set them can manipulate the process to achieve them. |
Video 15 |
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8 |
Module 8 |
Innovation, not just improvement, win-win – the backbone to it all |
The new climate - joy in work, continual improvement, driving quality up, costs down, and chronic waste out. |
Videos17,19 |
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9 |
Module 9 |
A System of Profound Knowledge (SoPK) – an overview |
Such a system formed the basis for the transformational lessons learned by the top management in Japan. |
Video 14-16 |
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10 |
Module 10 |
The System of Profound Knowledge A Systems B Variation |
A system is a network of functions or activities (sub-processes, stages - called components) within an |
Video 2 |
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11 |
Module 11 |
The System of Profound Knowledge C Knowledge D Psychology |
organisation that work together for the aim of the organisation. Systems, Variation, Knowledge, Psychology |
Video 2 |
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12 |
Module 12 |
Bringing it all together - and making it happen in a multi-national |
Over a five-year period following Deming’s guidance (SoPK) Ford transformed $2bn losses into $3.5bn profits. |
Videos 20,3 |
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13 |
Module 13 |
How it happened – “How to heal a hospital” (TV documentary) |
Case study: Forty hospitals collaborated, put customers first, saved billions, slashed costs, and saved lives. |
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For further details on how you can sponsor the course in your area contact: normanspeirs@tesco.net (+44) 01427 615641 or fax (+44) 01427 678749
*Over eight years Dr Deming collaborated with TV producer Clare Crawford-Mason and writer/narrator Lloyd Dobyns to produce over thirty educational videos (now also available on DVD) covering every aspect of his theory of managing people for continual improvement in team-based organisations. The Deming video library tapes focus on the knowledge of systems and the principles of variation.