Dr. W. Edwards Deming’s principles support the global success of Toyota, Proctor & Gamble, Ritz Carlton, Harley-Davidson, and many other leading organizations. His teachings are essential for the effective application of Six Sigma, Lean Manufacturing, Loyalty/Net Promoter and other quality improvement, customer retention and business growth methods.
Dr. Deming’s profound, yet simple, success strategies offer your organization a proven system to achieve lasting growth and success. The principles apply universally to business, healthcare, education—in fact, to any enterprise—and to you personally.
Ironically, this American prophet—still unknown to most of his countrymen—created the theory behind today’s successful business practices. He is a national hero in Japan. The highest award for quality in Japan—a Nobel Prize for business success—is the Deming Prize, awarded with great fanfare every year. Dr. Deming helped Toyota—and other leading Japanese exporting companies—develop the vital management philosophy and practices that enabled them to become market leaders around the world. Dr. Shoichiro Toyoda, Chairman and former President (1982-1999) of Toyota, said:
Every day I think about what he meant to us. Deming is the core of our management.1
In 2005, accepting the American Society for Quality’s Deming Medal, Dr. Toyoda elaborated:
…Dr. Deming came to Japan following World War II in order to teach industry leaders methods of statistical quality control, as well as to impart the significance of quality control in management and his overall management philosophy. He was an invaluable teacher…, playing an indispensable role in the development and revitalization of post-war Japan.
Industrialists as well as academics earnestly began to study and implement Dr. Deming's theories and philosophy. Dr. Deming soon became widely known not only as a brilliant theorist, but also as a kind and modest man. In 1951, the Deming Prize was founded in order to promote the widespread practice of quality control based on Dr. Deming's philosophy.
We at Toyota Motor Corporation introduced TQC in 1961, and in 1965 were awarded the Deming Application Prize…. As we continued to implement Dr. Deming's teachings, we were able to both raise the level of quality of our products as well as enhance our operations on the corporate level. I believe that TMC today is a result of our continued efforts to implement positive change in pursuit of the Deming Prize….
Now, we are faced with rapid global restructuring of both society and business. In the midst of these overwhelming changes, corporations faced with the challenge of providing value to a wide range of shareholders have begun to focus on quality innovations such as completely customer-oriented management practices, environmental preservation, and the upholding of corporate ethics.